LoseWhatYoureNot

Thrive Again: Who You Are is Not What You Do

Who You Are Is Not What You Do

My friend Martina Muir says, “Who You Are Is Not What You’ve Done.” I’ve put a little twist on it… “Who you are is not what you do” either.

When you lose the ability to do what you’ve always done, it can create such a sense of loss that it strikes at the core of who you are as a person. You know what I mean — those things we do that define us:

  • the pianist who has lost a hand,
  • the football player who’s had one too many concussions, or
  • the elderly bus driver who’s judgment is impaired and can’t drive anymore.
  • the mom whose children are all grown and have moved away from home.
  • the entrepreneur who is suffering a health challenge that affects her ability to work.

When one talent becomes our identity and that talent is damaged or lost, it can make you feel worthless and as if you don’t hold any value anymore.

In this segment I talk about dealing with this kind of loss and how to reframe the situation to discover who you really are. If you’d like to work this through with someone and process the loss, click here.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

Can you own an idea?

In one of my favorite books, “Return from Tomorrow,” George Ritchie shares the account of his 9 minute death and subsequent visit to the spirit realms. He saw people in various locations. Some were still tied to their old lives and others had moved on.

imageHe saw a heavenly lab where ideas were created and dropped like lightning bolts onto the earth. Raining ideas on everyone. Those who were in tune, picked them up. Of those, a few took action and implemented them. I like that way of looking at inspiration.

I think that’s why we get three asteroid movies released at the same time! Lol

In my opinion, you don’t own an idea until you implement it. And even then there’s probably someone else out there who got it at the same time you did and implemented it with their own spin. So more likely, ideas aren’t owned at all.

In fact, ideas are rained down on us to serve and bless lives. We’re all building and improving on ideas… Hopefully for the benefit of society.

Some people obsess so much over ownership of an idea, they forget that it’s all about serving others. When Moses was called by God to deliver the Children of Israel, he kept making excuses about how he was a nobody and he couldn’t speak. God kept painting a picture of Israel’s deliverance and reminded him of His power. In other words, “This isn’t about you, Moses. Get your ego out of the way and let Me bless lives and liberate people through you!”

I think when ego’s in the way there are two main groups of people. Those who won’t implement because they are concerned they’ll look dumb or fail, and those who implement because they want all the glory and accolades. Both of them forget the real purpose behind the idea… To be of service.

So when a great idea strikes, forget yourself, think of the lives it will bless and get to work!

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

Do You Have Trouble Picking Just One Idea to Pursue?

  • Do you find yourself perpetually taking trainings and learning new things, but never really implementing?
  • Do you have so many ideas it feels impossible to choose one direction and follow it?
  • Do you feel like there’s so much more to learn, you aren’t “ready” to actually run with any one business idea?

If so, I want you to know you’re not alone. There are lots of people like you who are ever learning but have trouble implementing. A lot of it has to do with your core connecting style, which I’d guess is probably one who sees lots of POTENTIAL. Folks like this (and I’m one of them) have a hard time choosing one thing because we feel like we’re sacrificing all the other choices.

People who operate from a POTENTIAL core also feel they never know enough because there is always more to learn. This creates a perfectionism that can cause you to stay in endless prep mode.

Choose and FocusHalf the battle is realizing that this is the nature of your personality type and to FORCE yourself to choose a path. Often the path you choose is not as important as that you choose SOMETHING.

I know it seems like a leap, but if you zone in on one focus, and avoid the tendency to veer off into something else, you’ll start to see real progress.

I will warn you that when you do choose one path, you will most likely panic at first because you will feel the need to MOURN the other paths you’re not choosing. That’s okay. Just acknowledge that feeling for what it is and move on with your focus.

If you’re having trouble picking an idea to pursue, I invite you to watch this video tutorial. In it, I share a formula for evaluating your ideas in a clear, definitive way so you can make choices quickly and start making money from them.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

Overcome the 7 Obstacles to Success

For several years, I just wouldn’t do it. Wouldn’t do the very thing I’m good at.

Have you ever resisted the very thing you’ve been called to do?

Why did I avoid consulting people?

Because I could tell my clients were not going to follow through. I’d give them sound business and marketing advice, but I could sense they had some kind of belief, block or limitation that would derail them.

I hated taking people’s money and them not get results. So I stopped consulting. I didn’t pick it back up until I learned how to help people move past the typical fears and roadblocks to success.

You might be wondering what those roadblocks are and whether you have some of them yourself. Here
are 7 of the most common ones I’ve identified…

  • Fear of Success
  • Fear of Failure
  • Fear of Confrontation
  • Scarcity Thinking
  • Fear of Being Exposed / Embarrassed
  • Inability to attract supportive colleagues / clients
  • And taking responsibility for things you can’t control

If you’re struggling with any of these (and most people are to some degree), I invite you to join me starting Monday for Breakthrough to Radiance.

Break through these 7 obstacles and achieve YOUR next level of success!

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

Entrepreneurship Declining and What It Means

Did you know that there has been a sharp decline in entrepreneurial-ism in the last decade? A recent study by Brookings Institution shows that America, which has long been an entrepreneurial nation, is losing its entrepreneurs.

Why should this matter to you and me? Anyone who has worked in or for a large corporation knows how long it takes to make decisions, to take advantage of market trends, adapt and implement. I’ve often compared them to elephants trying to turn on a dime. They simply do not have the flexibility of small businesses.

Small Businesses Are
The Petri Dish of Innovation

Entrepreneurs, on the other hand, are

  • Fast-acting,
  • adaptable,
  • cutting edge, and
  • innovative

They

  • Create manufacturing opportunities,
  • foster industry, and
  • employ much of the middle class

Look at the major innovators: Bell, Tesla, Edison, Gates and Jobs. They all started small in their garages or small shops. Innovation rarely comes from large corporations. It comes in the petri dish of entrepreneurship.

Entrepreneurship Fosters Freedom

In his book, FreedomShift : 3 Choices to Reclaim America’s Destiny, Oliver DeMille talks about the three things that could keep the United States free. The first is entrepreneurship. Many of the Founding Fathers (Jefferson, Franklin, Adams, Hancock, etc.) were entrepreneurs.

Entrepreneurs were the innovative, forward thinking individuals who had the courage to create an entirely new paradigm of government. The U.S. Constitution made our country the free nation that it is; and it was through the inspiration of brave entrepreneurs that we enjoy our freedoms today.

Why Is Entrepreneurship Declining?

Yet, entrepreneurship is declining, but why? According to the Brookings Institution report,

Our findings stop short of demonstrating why these trends are occurring and perhaps more importantly, what can be done about it. Doing so requires a more complete knowledge about what drives dynamism, and especially entrepreneurship, than currently exists. But it is clear that these trends fit into a larger narrative of business consolidation occurring in the U.S. economy—whatever the reason, older and larger businesses are doing better relative to younger and smaller ones. Firms and individuals appear to be more risk averse too—businesses are hanging on to cash, fewer people are launching firms, and workers are less likely to switch jobs or move.”

The economic downturn certainly has not contributed to people being willing to take risks. Also, it’s interesting to note that the middle class is also dying (See NY Times article on this subject).

The middle class-entrepreneurship question is sort of a “chicken and the egg” situation. Is the death of entrepreneurship killing off the middle class? Or is it the death of the middle class that’s eroding entrepreneurship? It definitely takes money to start, market and grow a business. If you’re at poverty level, you’re going to have a tougher time being an entrepreneur. And many entrepreneurs who have been hit hard by the economy, have been forced to close their doors.

Entrepreneurs discover soon enough that not only do they have operating expenses, but also they are slammed with self-employment taxes, federal taxes and insurance expenses that the average 9-to-5’er will never see.

The economic climate is not friendly to entrepreneurs, and it’s not friendly to the middle class. You kill one and you kill the other.

Brookings Institute Report Graph

Brookings Institute Report Graph

Commenting on the Brookings Institute Report, Jean Card wrote in US News and World Report,

American entrepreneurship is at its lowest point in 30 years, and the decline since 2009 has been precipitous… I don’t think you need to be an economist to find the study’s chart overlaying the trend lines of business start-ups and business closures (with the “good” news going down and the “bad” news going up, to the point where they actually, gasp, pass each other in opposite directions) to be grab-your-chest scary. I think you only need to be an American who appreciates the fact that this nation has been, historically, economically strong because of vibrant entrepreneurship.”

My friend Daniel DeCoopman and I were discussing this phenomenon the other day. He said something I think is important.

Entrepreneurs are the lookouts, the purveyors of the future. They stand at a place unobstructed by barriers” (or at least they used to). “They can see the horizon and bring forward technology. Without this market segment, we greatly impede our ability to perform and compete in the global economy. Entrepreneurship is the creative part of our culture, yet it’s no longer being valued.”

And we will pay the price…

 

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

Do You Have An Entrepreneurial Mindset

In this episode of the Online Business Reality Show (Aka Marnie & Sue’s Peep Show), Sue Painter and I discuss the type of mindset you need to succeed in your own business. From delegation to positive thinking to the way you look at “failure” all play a role in your success.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

Is That Potential Client Right For You?

In this episode of the Online Business Reality Show: Marnie & Sue’s Peep Show, we talk about how we determine if a potential consulting client is right for us. Perhaps our criteria may be of some use to you as well.

Sue also addresses transitioning from a job to becoming a full-time entrepreneur and how she’s filling her upcoming live intensives.

Also, get a behind-the-scenes look at my marketing strategy and product funnel so you can get some ideas for yours. We address the logic in creating affordable products, loss-leaders and even building a business completely around low-priced products.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

Grow Your Business With My Simple Calendaring System

The new year is fast approaching and the best way to grow your business is to leverage the power of planning. In this video I give you a peak inside my own business.

This morning I worked on my training calendar for the next 6 months and decided to create a video to show you my process in action. I spent about an hour on this calendaring process. But it will make a huge impact on my business in the coming year.

CalendaringThis is just the first phase of my calendaring process. The next phase is mapping out my marketing calendar so I know what to do each day to promote my programs effectively. For my marketing calendar templates and system, look into How to Streamline Your Marketing and Fill Your Programs” system.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

5 Things Entrepreneurial Light Bearers Need

Have you ever felt like God told you to do something? You set out to do it and you hit one obstacle after another. And you’re wondering, “What in the world is He thinking?” Or perhaps you begin to doubt you heard right. Maybe my story will be of some comfort to you…

In 2009, while enjoying some spiritual time, I heard these words in my mind, “Help the Light Bearers. The world can’t see Me, but it can see them.”

I wasn’t exactly sure how I was supposed to help the Light Bearers, but what was coming to me at the time was an understanding of who Light Bearers are, and the process we go through to become an instrument in God’s hands.

The first solid thing that came for me was a book — a roadmap to help Light Bearers understand who they are, what’s happening to them, and what they’re here to do — Light the World, How Your Brilliance Can Shift the Planet.

In the fall of 2012, I guess God wanted me to “get down to business” with His instruction because that’s when the internet completely shifted. My bread-winning site became obsolete, and I chose to make my “Light Bearer passion” the central focus of business.

I immediately went to work trying to assist Light Bearers. A funny thing happened… which really wasn’t so funny to me… I hit one obstacle after another. What I used to know and how I used to do things were not working.

I felt like I dove off a cliff expecting to fly. Only I didn’t fly. I plummeted like a stone. I had no system. No clarity. I had a roadmap of the Light Bearer process, but that wasn’t a system. It wasn’t a clear deliverable that I could build a business around. And believe me, I tried.

extraordinarydestinyI think Light Bearers do this a lot. We have this ethereal “aha” or insight and think that’s enough to build a business around. It’s a wonderful thing, but it’s not solid. People need something practical if they’re going to invest their time, energy and money to work with you or learn from you.

I knew I didn’t have a clear system. But I knew, somehow, someway, I had to get one! To begin with, I wasn’t sure what system the Light Bearers needed. Over the course of two years, I did quite a bit of private consulting with Light Bearers and created a lot of products and programs. To me (and for those who follow me) it probably looked like I was jumping from one thing to another — everything from creating your own amazing life, to your amazing body, to breaking through to radiance, to book consulting and now product development.

Maybe you’re looking at me wondering, “What in the world do these things have in common?” The funny thing about the way God leads (at least the way He leads me) is it’s rarely linear. And He rarely says, “Ok, here’s the big picture of what we’re going to build.” Only after the fact do you step back and say, “Oh, NOW I get what we were building!”

I’m at one of those vistas now. Finally, I can say, “I have my systems in place! Yay!” And the pieces fit together. So I’ll share what I’ve discovered from talking to, consulting with, and training Light Bearers over the last two years. Hopefully, in iterating it to you, both you and I will gain some added clarity about the method to God’s madness. :)

There are 5 things an Entrepreneurial Light Bearer Needs:

1) Clarity about who you are and what you’re here to do.

2) A clearly defined, tangible, duplicatable system that is conveyed in programs, products, books, training, etc.

3) Enough energy and stamina to live out your mission. Your body’s got to be healthy enough keep up with the vision!

4) Get out of God’s way and let Him work through you. Meaning, release the limiting beliefs, fears, and past trauma so you can move forward and fulfill your life’s work.

5) Get the word out about what you have to offer — in a word, “Marketing”

I hope you’ll join me for one of my upcoming trainings. I’m excited to help you shine as brightly as possible and deliver your brilliance to those who so desperately need it!

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.

Do You Avoid the Sales Process?

Do you need more cash flow in your business? Would you like to sell more of your products, services and programs, but you really despise the sales process?

You may think if you put your stuff out there enough, people will come and buy. A few people might, but certainly not as many as would if you actually educated them on your offer and asked for the sale.

When I ran IdeaMarketers, I was great at sales. If I got someone on the phone, the majority of the time, they’d sign up for my service. But when I let IdeaMarketers go and started over with the aim of “helping the Light Bearers,” my business suffered. It seemed like I couldn’t sell a pair of boots to a barefoot man in the frozen Colorado Rockies.

What happened? Had I lost my Midas Touch? No, the root problem was a lack of clarity. Here’s what I learned … If I’m fuzzy, the buyer is fuzzy. And confused people don’t buy. If I’m floundering around unsure of what I’m selling, people aren’t going to buy — especially not consistently. But when I’m SUPER-CLEAR about what my offer is and the benefits of it, the sales process becomes simple.

I like the restaurant example. If you walk into a restaurant, ask the waiter for a menu, and he hem-haws around saying they don’t have one, how long will you stay in that restaurant? Your stomach will swiftly lead you elsewhere to a restaurant that has a menu and knows what they can feed you. Sounds obvious – right? But, I can’t tell you how many people do this in their businesses. Heck, I did it!

That was before I got super clear and learned to convey that clarity with precision in a systematic way.

Click the short video below. In it I share what I learned about the sales process and the system that turned things around for me … enabling me to sell my products and programs easily.


sell products and services easily

To get my templated system for creating sales presentations, webinars and sales pages, please join me for my next “How to Sell Your Products and Programs with Ease” training.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author, marketing and social media consultant and product creation specialist who shows you how to transform your knowledge and expertise into books & digital products and create an online platform. Get a FREE 20-minute strategy session with Marnie here.