I’ve always known that my dad had a way with people, but it seems he also has a way with birds. He sent me these photos today of a bird he coaxed into coming to him, letting him pick it up and become its friend.

He found this catbird on his car port and started talking to it. It walked toward him and let him pick it up. It squirmed a bit at first, but then it finally relaxed as he held it in his hands. For perhaps thirty minutes he talked to it in soothing tones until he finally opened his hand. Rather than fly away, it climbed up on his back.

I remember when I was young he found another cat bird in the house that had come in through the chimney. He caught it and held onto it a while. When he took it outside, it didn’t want to leave him. Finally it flew into a tree and kept talking to him for some time.

The trick, he says, is to hold onto the bird, restrain it just enough to keep it from getting away, but use no more force than you have to. It’s about building trust and letting it know you mean it no harm. It’s still a mystery to me that he can talk to it and make it come to him and let him pick it up.

I think there’s a lesson here about building trust with not only birds, but also with people. In my father’s career as a dentist this ability to engender trust and set people at ease came in very handy. In the last years before he retired, he only accepted patients by referral. People came from states away to be cared for by this gentle man with a way of calming others.

My dad said he first learned to work with birds as a boy when he hypnotized chickens to stand on their heads with their feet in the air. This is the first I’d heard of this so he suggested I Google it. Sure enough, here’s a video someone posted on how to hypnotize chickens. The final method in the video is the one my dad used as a child…

Anyway, such fun! I’m completely fascinated. How about you?

Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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One of the most fascinating excuses I hear from people about why they don’t want to collaborate is that they don’t trust other people. They are afraid to go into collaborative arrangements for fear of being hurt. Often the people who tell me this are Potentials (in Lisa Rae Preston’s STEP Core Passion Assessment). Primary Potentials are highly creative visionaries who are wired to inspire. We comprise only about 10% of the population. Thus, we are different than the norm. We tend to be pioneers and march to the beat of our own drummers. Few people really “get us.” (You can take the STEP Core Passion Assessment for free here.)

“Fitting in,” isn’t likely to occur unless we happen to be surrounded by other Potentials. For example, the majority of the world is comprised of Services (the do-ers) and their brain patterning is the direct opposite of Potentials. Most Potentials spend their lives being told by the rest of humanity what they “should” or “should not” do. For example, they might hear, “You should buckle down, get a steady job and let go of your pipe dreams.” Nothing grates on a Potential’s nerves quite like being “should upon.”

This alienation and inevitable wedge sends us into our own little worlds. And we do have quite the imaginations! We can entertain ourselves there, but in this place there isn’t as much human interaction as we crave.

Another aspect of the Potential mind is that it is wired to spot patterns and see connections. Potentials who have a secondary brain patterning of Truth, tend to see patterns and connections in things and ideas. Potentials who have a secondary brain patterning of Empathy, tend to see patterns and connections with people.

Potential-Empathies, in particular, crave human interaction. We need people. We are born collaborators. So, if we’ve been alienated and wounded to isolate ourselves, we often end up depressed, lonely and afraid.

But for those who can push past their fears, and reach out to others, great rewards await. Simon Sinek talks about how Mother Nature has wired us to help one another. We actually release a feel-good hormone in our bodies (Oxytocin) when we spend time and energy helping another person. In order to survive as a species we must learn to help one another, and so it’s hard-coded into us to feel fulfilled when we do.

This could be another reason why Potentials who feel alienated and then withdraw, suffer from depression, anxiety or other disorders. Their fear of alienation prevents them from engaging in relationships fully, and thus they produce less Oxytocin (also referred to as the “love and bonding hormone”) which then results in fewer moments of happiness.

“Oxytocin is a hormone that helps relax and reduce blood pressure and cortisol levels. It increases pain thresholds, has anti anxiety effects, and stimulates various types of positive social interaction. In addition, it promotes growth and healing.” (Oxytocin hormone benefits and side effects by Ray Sahelian, M.D.

Here’s an illustration of the power of this naturally occurring drug.

My son Joshua was diagnosed with Crohn’s at 13. It’s an auto-immune, inflammatory bowel disease. Since getting married in December 2012, he has been doing much better. He says he’s healed. My family was joking around on Easter about how his wife, Elise, is healing him with her love.

Here’s something fascinating I found while investigating Oxytocin, which is released when people are in love or during social bonding of any kind. Look at this fascinating footnote from Wikipedia:

“Social behavior and wound healing: Oxytocin is also thought to modulate inflammation by decreasing certain cytokines. Thus, the increased release in oxytocin following positive social interactions has the potential to improve wound healing. A study by Marazziti and colleagues used heterosexual couples to address this possibility. They found increases in plasma oxytocin following a social interaction were correlated with faster wound healing. They hypothesized this was due to oxytocin reducing inflammation, thus allowing the wound to heal faster. This study provides preliminary evidence that positive social interactions may directly impact aspects of health.”

Elise IS healing Joshua! Or perhaps his love for her is healing him!

So here’s what I’m thinking for those who have been wounded so deeply they are afraid to collaborate… Perhaps you don’t trust everyone, but is there even one person you trust? Reach out and serve that person. Better yet, find someone to serve without any expectation of return. No need for trust then. Expend your time and energy to help that person in some way. Use your gifts and your imagination! This will make you feel better – literally releasing Oxytocin in your brain.

Do this enough, and you will begin to heal. Then you will start to attract more people you can trust into your life. And then you can serve them too, and they will serve you in return. Gradually, over time, you will collect your own tribe of people who believe what you believe and whom you can trust. THEN, you can start tapping into the power of collaboration – which is accessing infinite possibilities and resources.

Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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We’ve been talking a lot about collaboration, and one of my absolute favorite ways to collaborate is with books. It doesn’t have to be those traditional collaborative books where a different person writes each chapter. Even a book about YOUR expertise, delivering YOUR message can be enhanced using the power of collaboration.

Not only does collaboration help during the writing/creation process, but it’s also a great way to expose your book to a much larger audience than just your own.

If you’re interested in being part of a collaborative group especially for authors and authors-in-the-making, I’d like to invite you to join my Authors’ Round Table.

It’s for anyone who is writing or publishing a book or looking for more creative ways to market their books. It’s an ongoing support community where you can ask questions, find accountability partners, and connect with joint venture partners to leverage your book’s audience.

For details, please go to http://www.CreateAWOW.com/authors/

Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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Being willing to step outside your comfort zone and ask for help, is a key ingredient … a fundamental step along the path toward Quantum Collaboration and all its resulting benefits. In virtually every synergistic relationship I’ve had that has yielded exponential dividends, someone asked for help. It might have been me, or it may have been the other person. A need was expressed, an extension of service given, and a beautiful, interdependent relationship was formed.

Yet, most of us are terrified to ask for help. It makes us feel vulnerable and/or like we are a burden on someone else. I love what therapist Julie de Azevedo-Hanks has to say about the subject.

Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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I love this Ted Talk by Elizabeth Gilbert (of “Eat, Pray, Love” fame). She gives an entertaining explanation of the elusive and often-unduplicatable dance that happens between the artist and the divine. I can relate to this in many ways. There were times when writing fiction when the images came into my mind like movies. My job was simply to described them on the page. I’d close my eyes and type. There were some sections of An Uncertain Justice that my editor said, “You didn’t write this. You’re good. But you’re not this good. It’s like you channeled it.”

So enjoy this video. It’s a wonderful presentation on the Quantum Collaboration that occurs when spirit and artist are aligned… or as I say… when the artist has tuned her heart to the channel of inspiration.

Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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As you know, I’m a big believer in collaboration, but there are better times to collaborate than others. When you’re working on a project — like a book, or a course or a piece of software — it’s better to collaborate early than later. Here’s why:

Want to learn more about collaboration? Fill out the form to the right and get the Free audio. It will help you start tapping into the riches that only Quantum Collaboration can bring.

Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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When you follow your passion and start gathering a group of people around you who are passionate about what you are, you’re building a tribe. In this video, Julie Ann Turner of ConsciousShift Radio interviews Oliver DeMille, author of FreedomShift and LeaderShift. This is hands-down THE best explanation I’ve ever heard for the rippling impact of you following your passion and building a tribe. Love it!

You’ll be able to listen to the full interview on iTunes shortly.

Want to learn more about collaboration and tribe building? Fill out the form to the right and get my Free audio. It will help you start tapping into the riches that only Quantum Collaboration can bring.

Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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I felt the nudge to pick up Og Mandino’s book “The Greatest Salesman in the World” today, and opened it to find a page folded down: “Scroll Marked II,” pages 52-55. It’s been over a decade since I’d picked up this book, but evidently this section had been important to me back then.

As I read through the Scroll, these are a few passages that seemed incredibly relevant to my research on collaboration and synergistic relationships. I believe what Og Mandino describes here is the core ingredient to creating what I call “Quantum Collaborations.”

“I will greet this day with love in my heart. For this is the greatest secret of success in all ventures. Muscle can split a shield and even destroy life but only the unseen power of love can open the hearts of men and until I master this art I will remain no more than a peddler in the marketplace. I will make love my greatest weapon and none on whom I call can defend against its force.

“My reasoning they may counter; my speech they may distrust; my apparel they may disapprove; my face they may reject; and even my bargains may cause them suspicion; yet my love will melt all hearts liken to the sun whose rays soften the coldest day.

“I will greet this day with love in my heart…

“And how will I speak? I will laud my enemies and they will become friends; I will encourage my friends and they will become brothers. Always will I dig for reasons to applaud; never will I scratch for excuses to gossip. When I am tempted to criticize I will bite on my tongue; when I am moved to praise I will shout from the roofs.

“Is it not so that birds, the wind, the sea and all nature speaks with the music of praise for their creator? Cannot I speak with the same music to his children? Henceforth will I remember this secret and it will change my life.”

“I will greet this day with love in my heart.

“And how will I act? I will love all manners of men for each has qualities to be admired even though they be hidden. With love I will tear down the wall of suspicion and hate which they have built around their hearts and in its place will I build bridges so that my love may enter their souls.”

“I will love the ambitious for they can inspire me; I will love the failures for they can teach me. I will love the kings for they are but human; I will love the meek for they are divine. I will love the rich for they are yet lonely; I will love the poor for they are so many. I will love the young for the faith they hold; I will love the old for the wisdom they share. I will love the beautiful for their eyes of sadness; I will love the ugly for their souls of peace…

“I will greet this day with love in my heart.

“And how will I confront each whom I meet? In only one way. In silence and to myself I will address him and say I Love You. Though spoken in silence these words will shine in my eyes, unwrinkled my brow, bring a smile to my lips, and echo in my voice; and his heart will be opened. And who is there who will say nay to my goods when his heart feels my love?”

… “With love I will increase my sales a hundredfold and become a great salesman. If I have no other qualities I can succeed with love alone. Without it I will fail though I possess all the knowledge and skills of the world.”

Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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Mynders Glover and Marnie Pehrson at NAMS9

Well there is no area of marketing that requires more attention to detail than a product launch.

I should literally be making t-shirts with the slogan, “I survived my first product launch.” Those of you who’ve gone through one know what I mean…

But what I’ve learned recently is that it doesn’t have to be that way. You don’t have to kill yourself over your next launch. You simply have to get the details down…all of them.

In this special video by my friend, Mynders Glover, you’ll learn exactly how to harness the power of Google Calendar to keep your product launches on track without derailing your life.

Mynders will even show you an advanced method to actually have your calendar pull from you the actions that are most important for you to schedule. That’s right. No more post-it notes.

Once you learn this special calendar layering process, you’ll be using it for everything!

I guarantee your next product promotion will be way more organized!

As a Product Launch Consultant, Mynders helps business owners develop their launch strategy and implementation plan to promote their products online. He has consulted on numerous launches, including taking the lead role as Launch Manager for social media guru, Don Crowther. Visit http://www.BusinessBuildingShortcuts.com for more great videos from Mynders.

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Are you a Light Bearer? Take the FREE Light Bearer Assessment. It's a quick and easy way to find out where you are in the Light Bearer Process... Marnie Pehrson is a best-selling author, speaker, certified SimplyHealedTM practitioner, platform builder and publishing coach who shows you how to ignite the WOW-Factor in your life and business through the power of synergistic relationships and collaboration. Find out how you can work with Marnie here.

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Guest post by Shannon Cherry

You know about JV (joint venture) partnerships. And I am sure you know about affiliate partnerships. But there’s one partnership you may be forgetting – and it’s costing you thousands of dollars.

It’s Sponsorship Partnerships.

Most people think sponsorships are for nonprofits or ‘big name’ sports stars.

But this is simply not true! Sponsors are looking for people to partner with at all levels to help promote their products and brands. Why?  Companies know that sponsorships allow them to reach a particular target market in a way that advertising cannot… through someone they know like and trust – YOU!

And sponsorships can really benefit you, too.

Sponsorships can pay the bills and give you money to spare! And they can boost your image as well as your bottom line. Sponsorships are a great publicity and promotion technique for your business. They can increase your credibility and visibility, while building customer confidence AND help you find even more people and companies to partner with.

Every year, corporations spend millions of dollars on sponsorship marketing and event sponsorships. Unfortunately, many don’t have a clue about how to approach a potential sponsor, prepare the information needed, and persuade a sponsor to join them in a mutually beneficial project.

So how can you create sponsorship partnerships?

You need to realize that sponsorship is a business deal like any other partnership, not a donation or hand-out.

Sponsorships won’t work if you are just saying, “Gimme” like one of my 7-year old twins. (At least they say please and thank you now!) You need to find sponsors who will make a good partnership because the sponsorship will provide something of value for both you and the company.

You also need to know that you need to be offering a good marketing investment to the corporate sponsor. Sponsors want to exploit the commercial opportunities associated with an event or organization.

It is as simple as that, but perhaps the hardest to grasp:  the key to creating a sponsorship partnership is just like any other partnership. You need to show the true value in the partnership in order to be successful.

About the author: Shannon Cherry, a business and marketing pro with more than two decades of experience, helps you to make more money in your business without adding more time.

She founded her business, ShannonCherry.com, in 2002 to help helped experienced and ambitious entrepreneurs grow the business they desire– without compromising on their principles. Her focus is to provide laser-targeted solutions to get fast results, including Sponsorship Made Simple program, which helps coaches and consultants get sponsors.

Shannon’s business has been debt-free since its inception and she consistently works only 20 hours per week to spend more time with her family in the capital of New York.

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